So as to reinvigorate sales of the ageing Simca 1000, the brand decided to organise the Simca challenge. This budget competition was an instant hit, and left the brand with a number of ideas. A Rally version, then a Rally 1, were included in the catalogue. The Rally 2 followed with a 1294 cm³ engine pushing 82 horsepower and a better balance of weight. The car ended up pleasing an entire generation of car aficionados.
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